Purpose +
Impact
Agency
⅁ is the new Purpose + Impact Agency from Good Empire.
Our purpose is to help your organisation be a force for good in the world.
This is a new era. The rise of the conscious consumer and the activist employee.
"People want to feel part of something.
In our hearts, we seek that to which we relate, that which inspires us, and reinforces our identity - that which makes us feel more ourselves, or perhaps the person we want to be.
To be that, you must stand for something. That is the beacon that attracts and unites a tribe.
But it must be authentic. It must have purpose. It must have impact."
“It will no longer be a choice for companies to embed social impact into their business and brand strategies - it will be required to thrive and compete for talent, customers and investors.”
John F Kennedy was walking around NASA in 1962 and saw a janitor carrying a broom.
When he asked the man what he did, the janitor responded.
“Well, Mr President, I’m helping put a man on the moon.”
Purpose is why we exist.
It is the higher-order reason for your organisation's existence, and how it helps serve society.
Purpose is not a slogan. It's not a marketing pitch.
Your purpose becomes the foundation upon which your brand, culture and vision are built.
An organisation should exist for a good and worthwhile reason.
It should inspire your people and drive them to want to strive for it, every day.
And the outcome should benefit every stakeholder - shareholders, employees, customers and community, as well as people and planet.
“Through sport, we have the power to change lives.”
“To empower creative exploration and self-expression”
“We exist to accelerate the planet’s transition to sustainable energy.”
“To inspire the limitless potential in every girl.”
There is truth to purpose, and we can help you find and forge yours, and start to embed it into your culture, brand and vision.
- Discovery sessions with founders, leaders and teams
- Articulation and creation of purpose manifesto
- Implementation strategy for brand, culture and vision
Tailored to suit startups and small businesses, this is a focused discovery workshop with founders to find and forge your purpose.
Purpose is not a slogan. It's not a marketing pitch. Your purpose becomes the foundation upon which your brand, culture and vision are built.
The driver of your impact strategy. The calling to unite your tribe.
There is truth to purpose, and we can help you find and forge yours.
- Discovery session with founders/leaders (2-3 max)
- Articulation and creation of purpose manifesto
"We have to stop trying to be the best IN the world, and start trying to be the best FOR the world."
In the 2000s it was CSR. In the 2010s it was ESG. It's the same thing.
It's all impact.
And with the rise of the conscious consumer and the activist employee, purpose and impact are becoming more and more important to a company's relevance and future success.
What an opportunity...
We have limited places during this Alpha mode for our full service impact engagement solution.
We’ll work hand in hand with your leaders and teams to embed impact within your organisation and engage your people in bringing your transformation to life.
- Set impact goals for your organisation aligned with the SDGs
- Connect with the right charities and impact partners
- Co-design and help you run a program of challenges to engage your employees, customers and community
- Measure, report and share your impact, not just your contribution, in real data and engaging stories
This is no ordinary team building workshop.
This is a powerful and immersive experience for your team, with real and measurable impact toward the SDGs.
High-paced, emotional, empowering, this full-day workshop, facilitated in-person by founder André Eikmeier, is part educational, part creative, and all action and impact.
- Choose an impact goal aligned with an SDG
- Partner with an impact project and co-create a challenge
- Take action to reach your impact goal
- Measure, capture and share your impact in real data and engaging video content
